Assessing the Barriers to Increasing Customer Participation and Farm Sales at Farmers Markets: Implication for Marketing Strategy

Results of a Northeast Region consumer survey to learn about consumer shopping behaviors and attitudes toward shopping at a farmers market. The survey was conducted by a partnership between the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County, NOFA-VT, Maryland Extension Service, Maryland Farmers Market Association and Community Involved in Sustaining Agriculture, and Cornell University's Charles H Dyson School of Applied Economics and Management.