Assessing the Barriers to Increasing Customer Participation and Farm Sales at Farmers Markets: Implication for Marketing Strategy

Project Type: Professional Development Program
Funds awarded in 2018: $145,242.00
Projected End Date: 11/30/2021
Grant Recipient: Farmers' Market Federation of New York
Region: Northeast
State: New York
Project Leader:
Diane Eggert
Farmers Market Federation of NY
Results of a Northeast Region consumer survey to learn about consumer shopping behaviors and attitudes toward shopping at a farmers market. The survey was conducted by a partnership between the Farmers Market Federation of NY, Cornell Cooperative Extension of Broome County, NOFA-VT, Maryland Extension Service, Maryland Farmers Market Association and Community Involved in Sustaining Agriculture, and Cornell University's Charles H Dyson School of Applied Economics and Management.
Dr. Todd M Schmitt, Cornell University
Roberta Severson, Cornell University
Ekubo Sawaura, Cornell University
Target audiences:
Farmers/Ranchers; Educators; Researchers
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.