Case Study of Ohio Direct Marketers Selling at One or More Farmers’ Markets

Through the support of USDA SARE Professional Development Program, the Ohio State University Extension’s Direct Marketing Program in collaboration with Farmers Market Coalition and Ohio Farmers Market Network, a case study of direct marketing farmers who sell at one or more farmers markets in Ohio was conducted. The study was conducted to help Ohio farmers market managers, extension educators, and other supporters of farmers market to better understand why direct marketers choose to sell at a particular farmers market. This report shares the results of the Case Study.