Case Study of Ohio Direct Marketers Selling at One or More Farmers’ Markets

Project Type: Professional Development Program
Funds awarded in 2019: $81,316.00
Projected End Date: 09/30/2023
Grant Recipient: The Ohio State University Extension
Region: North Central
State: Ohio
Project Coordinator:
Christie Welch
The Ohio State University Extension
Eric Barrett
Ohio State University Extension
Through the support of USDA SARE Professional Development Program, the Ohio State University Extension’s Direct Marketing Program in collaboration with Farmers Market Coalition and Ohio Farmers Market Network, a case study of direct marketing farmers who sell at one or more farmers markets in Ohio was conducted. The study was conducted to help Ohio farmers market managers, extension educators, and other supporters of farmers market to better understand why direct marketers choose to sell at a particular farmers market. This report shares the results of the Case Study.
Decision-making Tool
Christie Welch, Ohio State University South Centers
Target audience:
Ordering info:
Christie Welch
Ohio State University South Centers
1864 Shyville Road
Piketon, OH 45661
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.