Challenges to developing the market for native shrubs

Project Type: Research and Education
Funds awarded in 2013: $58,347.00
Projected End Date: 10/31/2017
Grant Recipient: University of Connecticut
Region: Northeast
State: Connecticut
Project Leader:
Dr. Jessica Lubell-Brand
University of Connecticut
There is increased demand for native shrubs to use in developing sustainable landscapes. Native plant species provide support for pollinators and other ecological systems and are a suitable landscape alterna8ve to invasive plants. Through my research and extension program at the University of Connecticut, I have worked to expand the availability of native shrubs in the nursery trade by studying their landscape suitability, propagation and production in containers. This poster presents the issues around developing the market for native shrubs including the need for education about landscape use, lack of liner sources for growers, poor quality of nursery stock, lack of cultivars, and perceived drawbacks of cultivar use.
Fact Sheet
Jessica Lubell-Brand, University of Connecticut
Target audiences:
Farmers/Ranchers; Educators; Researchers; Consumers
Ordering info:
Jessica Lubell
[email protected]
This product is associated with the project "Developing adaptable native shrubs for the green industry"
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.