Diffusion of Innovations Video

Project Type: Professional Development Program
Funds awarded in 2020: $86,391.00
Projected End Date: 03/30/2023
Grant Recipient: National Wildlife Federation
Region: North Central
State: Michigan
Project Coordinator:
Adam Reimer
National Wildlife Federation
This brief video presents the Diffusion of Innovations, a theory from the social sciences commonly used to understand adoption of new technologies, behaviors, and practices. This theory also helps outreach professionals understand key differences between audiences that can be used to guide effective outreach.
Luke Petersen, National Wildlife Federation
Target audience:
Ordering info:
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.