Report of a Case Study of Ohio Direct Marketers Selling at One or More Ohio Farmers’ Markets

ENC19-185 (project overview)

Project Type: Professional Development Program

Funds awarded in 2019: $81,316.00

Projected End Date: 09/30/2023

Grant Recipient: The Ohio State University Extension

Region: North Central

State: Ohio

Project Coordinator:

Christie Welch

The Ohio State University Extension

Co-Coordinators:

Eric Barrett

Ohio State University Extension

Description:

This report shares the finding of a case study of 15 direct marketing farmers in Ohio that sell at one or more Ohio farmers market. The case study focuses on what information these marketers collect or would like to have from farmers market managers to make business decisions.

Type:

Decision-making Tool

File:

Download file (PDF)

Authors:

Christie Welch, Ohio State University South Centers; Darlene Wolnik, Farmers Market Coalition; Jaime Hadji, Ohio Farmers Market Network; Bradford Sherman, Ohio State University South Centers

Target audiences:

Farmers/Ranchers; Educators

This product is associated with the project "Professional Development for Ohio Farmers Market Managers and OSU Extension Educators on Creating a Culture of Data Collection for Sustainability Planning for Markets and Farmers"

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.