Report of a Case Study of Ohio Direct Marketers Selling at One or More Ohio Farmers’ Markets

Project Type: Professional Development Program
Funds awarded in 2019: $81,316.00
Projected End Date: 09/30/2023
Grant Recipient: The Ohio State University Extension
Region: North Central
State: Ohio
Project Coordinator:
Christie Welch
The Ohio State University Extension
Eric Barrett
Ohio State University Extension
This report shares the finding of a case study of 15 direct marketing farmers in Ohio that sell at one or more Ohio farmers market. The case study focuses on what information these marketers collect or would like to have from farmers market managers to make business decisions.
Decision-making Tool
Christie Welch, Ohio State University South Centers
Darlene Wolnik, Farmers Market Coalition
Jaime Hadji, Ohio Farmers Market Network
Bradford Sherman, Ohio State University South Centers
Target audiences:
Farmers/Ranchers; Educators
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.