Toolkit for Adapting Farmers Markets to Match Consumer Trends

Project Type: Professional Development Program
Funds awarded in 2018: $145,242.00
Projected End Date: 11/30/2021
Grant Recipient: Farmers' Market Federation of New York
Region: Northeast
State: New York
Project Leader:
Diane Eggert
Farmers Market Federation of NY
Resulting from a consumer survey undertaken throughout New York, Vermont, Massachusetts and Maryland in the Summer of 2018, this toolkit provides a look at consumer perceptions of shopping at farmers markets. Ultimately, it looks a series of concepts, programs, services, practices and marketing strategies that will help markets to understand what consumers want in their shopping experience and build out their markets and farm businesses to achieve the desired experience consumers want.
Lindsay Wilcox, CenterMost Marketing
Laura Biasillo, Cornell Cooperative Extension, Broome County
Diane Eggert, Farmers Market Federation of NY
Target audiences:
Farmers/Ranchers; Educators
Ordering info:
Diane Eggert
[email protected]
Farmers Market Federation of NY
109 Twin Oaks Dr.
Syracuse, NY 13066
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.