Webinar 1: Who are you talking to?

Project Type: Professional Development Program
Funds awarded in 2021: $99,993.00
Projected End Date: 05/31/2024
Host Institution Award ID: G355-21-W8617
Grant Recipients: University of Arizona; Colorado State University
Region: Western
State: Arizona
Principal Investigator:
Amber Dalke
University of Arizona
Co-Investigators:
Retta Bruegger
Colorado State University Extension
Description:
With your campaign objective in mind, the first step to any successful online communication campaign is to clearly define and understand who your target audience is. The first of three webinars will focus on describing your target audience and segmenting the board audience into manageable units. Webinars are designed to stand alone and provide a road map to creating a successful online communication plan.
Type:
Webinar
Target audiences:
Farmers/Ranchers; Educators; Researchers; Consumers
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.