Project Type: Professional Development Program
Funds awarded in 2021: $99,993.00
Projected End Date: 05/31/2024
Host Institution Award ID: G355-21-W8617
Grant Recipients:
University of Arizona; Colorado State University
Region: Western
State: Arizona
Principal Investigator:
Amber Dalke
University of Arizona
Co-Investigators:
Retta Bruegger
Colorado State University Extension
Description:
Rangeland professionals are subject matter experts who need to communicate important, actionable information to stakeholders This can be challenging without communication training in an increasingly technology-driven world. The Rangelands Partnership collaborated with a marketing expert to create a communication roadmap. The roadmap helps you: (1) Better understand your target audience, (2) Create relevant and engaging messages specifically for your audience, and (3) Deliver your content to your audience.
Type:
Conference/Presentation Material
Target audiences:
Farmers/Ranchers; Educators; Researchers; Consumers
This product is associated with the project "Increasing the Online Communication Toolbox for Sustainable Rangeland Management: A Train-the-Trainer Program"
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.