Scaling Up Production and Local Marketing for Minority and Limited Resource Farmers

Final report for EDS20-18

Project Type: Education Only
Funds awarded in 2020: $49,777.00
Projected End Date: 03/31/2023
Grant Recipient: NCAT Gulf States
Region: Southern
State: Mississippi
Principal Investigator:
Felicia Bell
NCAT Gulf States, Jackson
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Project Information

Abstract:

The purpose of this project is to improve the economic sustainability of minority and limited resource farmers in Mississippi and adjacent states. NCAT will educate farmers on a wide range of topics that will enable them to reach new markets through institutional wholesale buyers, or direct markets. We will help farmers achieve this by eliminating barriers to these markets through 12, two-day trainings, held in the Northern, Central, and Southern regions of Mississippi over the two-year project period (six trainings per year). The workshops in the first year will focus on specialty crop production and the workshops in the second year will focus on livestock production.

The training model will include one day of peer-to-peer on-farm trainings led by farmers who are successfully operating at scale; and one day of interactive classroom work led by NCAT specialists and other local experts, including a Meet the Buyer panel discussion with local institutional purchasers. Over the course of the two-day training, farmers will learn about the following:

  • Commercial-scale production practices,
  • FSMA and GAP/GHP rules and regulations and practices,
  • Farm business management strategies,
  • Legal requirements for selling to institutions, farmer’s markets, and other possible markets,
  • Financial assistance available to farmers,
  • Value-added product marketing, and
  • Mississippi Cottage Food Law.

The buyers’ panel discussion will provide opportunities for producers to understand institutional needs, purchasing requirements and pose questions to purchasers.

NCAT’s project team will use their extensive experience developing and conducting other successful training programs, as well as their own experience as farmers, to create this comprehensive curriculum and conduct this program.

Project Objectives:

The objectives of this project are:

  1. Develop a detailed curriculum for the “Scaling Up Production and Local Marketing for Minority and Limited Resource Farmers” project’s two-day workshops. General topics will include:
    1. legal requirements and venue-specific requirements for selling to various marketing outlets, including direct-to-consumer, institutional, and wholesale buyers
    2. GHP/GAP rules and regulations
    3. the Mississippi Cottage Food Law
    4. market demand for local products
    5. product pricing practices for profitability
    6. state, regional, and national grants and cost-share programs available to support the growth of farm businesses and/or adoption of sustainable practices (e.g. NRCS’s EQIP, RD’s VAPG, SARE Producer Grant, etc.)
  1. Conduct “Scaling Up Production and Local Marketing for Minority and Limited Resource Farmers” workshops in three regions of Mississippi over the two-year project period. Train at least 240 minority and limited resource farmers at 12 two-day workshops (20 participants per workshop).
  2. Host workshops on successful, sustainable operations in order to utilize farmer-to-farmer training model in demonstrating ecologically sustainable practices.
  3. Encourage networking and collaboration among minority and limited resource farmers to strengthen local farming communities through interactive workshop sessions.
  4. Increase economic development in rural communities by building connections between farmers and local institutions through Meet the Buyer panel discussions with local institutional buyers at each two-day workshop.
  5. Create publication, Accessing Intermediated Markets in Mississippi, as well as at least 3 videos and 3 podcasts based on the workshop curriculum to support participants’ learning and to share the information with a broader audience beyond the life of the project. It is estimated that at least 500 beginning farmers will access the online materials.
  6. Provide one-on-one technical assistance to participants beyond the timeline of the project.
  7. Conduct evaluation of “Scaling Up Production and Local Marketing for Minority and Limited Resource Farmers” training program and the impacts made.

Day One Workshop Curriculum Topics for both produce and livestock/meat:

  • Legal requirements for selling to various markets, including:
    • farmers markets and CSA-style direct-to consumer
    • institutions (e.g., public schools)
    • restaurants and wholesale buyers
  • Farmer-led tour, discussion, Q & A period

Day Two Workshop Curriculum Topics for both produce and livestock/meat:

  • Value-added production rules, and the Mississippi Cottage Food Law (for both specialty crop and livestock producers)
  • FSMA and GAP/GHP rules, regulations, practices
  • Value-added producer grants and other funding sources, interactive work
  • Meet the Buyers Discussion Panel with local wholesale buyers (e.g. from preschools, restaurants, schools, food hubs)

Cooperators

Click linked name(s) to expand/collapse or show everyone's info
  • Sunny Baker (Educator)
  • Dr. Bill Evans (Educator)
  • Dorothy Grady-Scarbrough (Educator)
  • Dr. Rocky Lemus (Educator)
  • Dr. Frank Mrema (Educator)
  • Dr. Elizabeth Myles (Educator)

Education

Educational approach:

This project was beneficial as I had hope when writing to share with farmers food experts (i.e. institution leaders, chefs, caterers, restaurant owners) the process of working with them, regulation requirements, permit requirements, and pay range and invoice requirements. This project was geared toward limited resources, historically underserved producers in Mississippi. Some of our activities gained traction as we were moving around the state with other organizations and farmers that heard about what type of training we were offering. The events were well received at each location with target audience. We were given positive verbal feedback. Our participant numbers for some of the events were low because the residual effect of the pandemic and being around others but we pushed through to make the project a success. Our participant numbers are usually 30-40 on average but we start seeing 15-25 after the pandemic. The numbers would have been greater if I had written in webinars but of course I didn't know at the time that would have been accepted. Our partners were a tremendous help with logistics, advertising the events, assisting with getting farmers to events and presenting. Our office gained a lot of insight from this project when we spent time with farmers listening to their need of creating a stream income, increasing cash flow, or adding a stream of income. All farmers' needs are different and we took the time to mold the education around the farmer is when we saw "light bulb moments" of understanding. The goal was to enrich these group of farmers with knowledge that they could benefit from financially and I feel we accomplished that goal. It will be many stepping stones to success for some farmers but the information is available. This project assisted about 150 limited resource farmers in Mississippi from livestock and/or vegetable production. As the result of this project, all the farmers gained knowledge to improve their farming enterprises and increase financial resources. The timeline of this project centered around assisting only livestock producers and then vegetable producers so we could get them focus on their particular operations. Some of the farmers contemplating a different grazing technique to increase forage growth. Some of the farmers were interested in market garden production and biointensive gardening. Because of the work of the Gulf States office, we did not acquire new partners but we enhanced and improved existing partnerships.

Educational & Outreach Activities

Participation Summary:

Education/outreach description:

This project has not been initiated because of the country's pandemic crisis of 2020. Our organization has asked for an extension to see if one day we could pursue a face to face model as desired in the proposal. We are open and willing to create online webinars to accommodate our obligation for this funding. At the time of the required annual report no workshops or farm tours have been done for this project. 

Learning Outcomes

150 Farmers reported changes in knowledge, attitudes, skills and/or awareness as a result of their participation
Key changes:
  • Increase financial resources

  • Improve farm enterprises

Project Outcomes

Project outcomes:

This project was beneficial as I had hope when writing to share with farmers food experts (i.e. institution leaders, chefs, caterers, restaurant owners) the process of working with them, regulation requirements, permit requirements, and pay range and invoice requirements. This project was geared toward limited resources, historically underserved producers in Mississippi. Some of our activities gained traction as we were moving around the state with other organizations and farmers that heard about what type of training we were offering. The events were well received at each location with target audience. We were given positive verbal feedback. Our participant numbers for some of the events were low because the residual effect of the pandemic and being around others but we pushed through to make the project a success. Our participant numbers are usually 30-40 on average but we start seeing 15-25 after the pandemic. The numbers would have been greater if I had written in webinars but of course I didn't know at the time that would have been accepted. Our partners were a tremendous help with logistics, advertising the events, assisting with getting farmers to events and presenting. Our office gained a lot of insight from this project when we spent time with farmers listening to their need of creating a stream income, increasing cash flow, or adding a stream of income. All farmers' needs are different and we took the time to mold the education around the farmer is when we saw "light bulb moments" of understanding. The goal was to enrich these group of farmers with knowledge that they could benefit from financially and I feel we accomplished that goal. It will be many stepping stones to success for some farmers but the information is available. This project assisted about 150 limited resource farmers in Mississippi from livestock and/or vegetable production. As the result of this project, all the farmers gained knowledge to improve their farming enterprises and increase financial resources. The timeline of this project centered around assisting only livestock producers and then vegetable producers so we could get them focus on their particular operations. Some of the farmers contemplating a different grazing technique to increase forage growth. Some of the farmers were interested in market garden production and biointensive gardening. Because of the work of the Gulf States office, we did not acquire new partners but we enhanced and improved existing partnerships.

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.