Final report for ENC15-149
Project Information
Practical Farmers of Iowa and the American Society of Agronomy, together, created and delivered three, one hour webinars on cover crop production practices in 2016 and 2017. The 2017 series was also viewed by an in-person audience as part of a full day of educational programs. Their target audience included Certified Crop Advisers (CCA), Certified Professional Agronomists (CPAg), Certified Professional Soil Scientists (CPSS), Ag Retail personnel, Cooperative Extension personnel along with farmers. The purpose of these educational webinars was to increase the agricultural advisers’ knowledge level of cover crop production practices and enable said advisers to positively influence their farmer clients adoption rate of cover crops. These professionals are effective conduits to educate producers and targeting them with additional educational programs about cover crops was identified as a real way to increase implementation.
The webinars were created and delivered in the first quarter of 2016 and 2017 to over 7,900 participants with 87.7% stating that the webinars “added to my agronomy knowledge” in 2016 and 93.6% in 2017. Surveys were conducted in August 2016 and April of 2017 of the webinar participants to evaluate knowledge level, usefulness of the information and recommendations for future webinars.
Six, one-hour webinars created and delivered to 2,500 CCAs and 1,500 Ag Professionals about cover crops in the mid-west USA with three webinars concurrently supplementing three in-person events in 2016 and 2017 with the potential to reach 200,000 farmers.
Cooperators
Education
To reach the largest number of certified professionals, we implemented six webinars with three supplementing in-person meetings. Each webinar was one hour in length with time for questions and answers paring a scientist/expert and a farmer actually implementing what was being discussed. We then measured educational impact through online surveys.
Education & Outreach Initiatives
Increase agronomy knowledge about cover crops and implementation of practices
2016 Webinars:
Feb 4: Managing for Cover Crops – don’t forget the agronomic basics, attendance 1,414
Feb 11: So why do you want to grow cover crops?, 1,497
Feb 19: Show me the money! Can cover crops pay?, 1,657
Webinars were placed in the ASA online educational library and will have a three year life as self-paced learning.
2017 Webinars:
Jan 26 – Cover Crops and Pest Management – the good and bad, 1,148
In-person site – Southern Illinois University, Carbondale, IL, 60
Feb 2 – You know the basics, now what? Cover Crops 2.0, 1,147
In-person site – Pulaski, WI, 41
Feb 9 – Scouting Cover Crops – what to look for, 1,123
In-person site – White Rock, MO, 30
Webinars were placed in the ASA online educational library and will have a three year life as self-paced learning.
August 2016: Survey was developed and delivered online to webinar participants. 227 completed and returned the survey. 97% stated that they found the webinars somewhat valuable or valuable, 62% of the participants were CCAs and 50% were from the North Central Region, 87% said it added to their agronomy knowledge. For each webinar, average knowledge level before the webinar was a 3/5 and after the webinar it was 4/5. About 70% of those who learned a new practice would recommend it to their clients or implement it themselves if farming.
Survey data was used to develop the 2017 series by the advisory team and staff.
April 2017: Survey was developed and delivered online to webinar participants. 186 completed and returned the survey. 93.6% stated that it “added to my agronomy knowledge”, 71% were CCAs and 44% were from the North Central region. For each webinar, average knowledge level before the webinar was a 3/5 and after the webinar it was 4/5. About 78% of those who learned a new practice would recommend it to their clients or implement it themselves if farming.