The Greater Newark Sustainable Farming Practices and Local Entrepreneurship Program

Progress report for ENE22-174

Project Type: Professional Development Program
Funds awarded in 2022: $135,459.00
Projected End Date: 10/30/2025
Grant Recipient: Rutgers University-Newark
Region: Northeast
State: New Jersey
Project Leader:
Alexandra Chang
Rutgers University-Newark
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Project Information

Summary:

The Greater Newark Sustainable Farming Practices and Local Entrepreneurship Program will provide a program comprised of six workshop intensives and a year-long demonstration bed project for service providers in the Greater Newark region that will enable them to learn from other regional service providers and farmers. Service providers from the Munsee Three Sisters Medicinal Farm, Urban Agricultural Cooperative, Newark Science and Sustainability, and Elevate Newark will lead each workshop. These workshops include training on traditional Indigenous medicinal herbs and seed saving with the Munsee Three Sisters Medicinal Farm, led by knowledge bearers of the Turtle Clan of the Ramapough Lunaape; soil testing and in-depth composting methods and local policies from the Urban Agricultural Cooperative; and local farm management, business, and networking through Newark Science and Sustainability and Elevate Newark’s workshops on local entrepreneurship in markets that include the holistic health and aromatherapy industry.

The Healing Garden at Rutgers University will serve as an onsite demonstration space where farmers and service providers will teach farmers through a series of six half-day workshops that will run for Fall 2022-Spring 2023 and continue with farmer implementation in Spring 2023/Fall 2023 with additional follow-up in 2024. As farmers complete each workshop, they attain digital badges to note that they have completed the programs. At the end of the program, they also will have completed a demonstration plot onsite that illustrates one or more specific aspects of the program that they have learned and will be implementing and teaching at their farm. Participants will also be included on an interactive map of the farming landscape in the region, incorporating their demonstration plot on sustainable farming methods and their local farming businesses into the larger context of farms in the Greater Newark and Northern New Jersey region.

Performance Target:

Twelve service providers in the Greater Newark region will impact a total of 60 farmers through training in Indigenous/sustainable farming methods, including soil testing, composting, seed saving & exchange, and local entrepreneurship. 

Trainees will be trained in Indigenous/sustainable farming methods including soil testing, composting, and seed saving and exchange, and local entrepreneurship. They will build demonstration beds onsite at the Rutgers University-Newark Healing Garden with their trainers. We will follow up with each participant with a debrief interview to learn how they implemented the demonstration methods from the workshops and taught the adopted methods at their farms/businesses. We will ask how this has measurably affected/changed their practices.

Introduction:

The Greater Newark Sustainable Farming Practices and Local Entrepreneurship Program will provide a program comprised of six workshop intensives and a year-long demonstration bed project for service providers in the Greater Newark region that will enable them to learn from other regional service providers and farmers. Service providers from the Munsee Three Sisters Medicinal Farm, Urban Agricultural Cooperative, Newark Science and Sustainability, and Elevate Newark will lead each workshop. These workshops include training on traditional Indigenous medicinal herbs and seed saving with the Munsee Three Sisters Medicinal Farm, led by knowledge bearers of the Turtle Clan of the Ramapough Lunaape; soil testing and in-depth composting methods and local policies from the Urban Agricultural Cooperative; and local farm management, business, and networking through Newark Science and Sustainability and Elevate Newark’s workshops on local entrepreneurship in markets that include the holistic health and aromatherapy industry.

The Healing Garden at Rutgers University will serve as an onsite demonstration space where farmers and service providers will teach farmers through two full-days of workshops in May 2023 and continue with farmer implementation through Summer 2023/Spring 2024 through a year-long mentorship with workshop leaders with additional follow-up in 2024. This will allow for more farmer attendance and the ability for workshop leaders to be present together over the two days. May 20-21, 2023 was chosen as the dates for the workshops to provide for warmer weather and allow for timing for planting demonstration beds with the participants.

As farmers complete each workshop, they attain digital badges to note that they have completed the programs. At the end of the program, they also will have completed a demonstration plot onsite that illustrates one or more specific aspects of the program that they have learned and will be implementing and teaching at their farm. Participants will also be included on an interactive map of the farming landscape in the region, incorporating their demonstration plot on sustainable farming methods and their local farming businesses into the larger context of farms in the Greater Newark and Northern New Jersey region. Initial area urban farming organizations have been added to the digital map by designer Tugba Altin, she and Keary Rosen, who are creating the signs, have run tests for the implementation of the signs so they will be ready for the participants.

Educational Approach

Educational approach:

Engagement:

The Greater Newark Sustainable Farming Practices and Local Entrepreneurship Program will allow 12 service providers (who will then be able to go back and train their teams and farmers to expand the target reach of this program) to participate in six workshop intensives on Indigenous and Sustainable farming practices and develop their own demonstration projects specific to what they learn from the program and the ways they wish to adopt methodologies for their businesses/organizations.

Applicants will be recruited through the service providers and farmers with which we are partnering. Outreach includes with POC and Indigenous communities. Applications will be accessed by an advisory committee of team members, PI and CoPIs with interviews. Urban Agricultural Cooperative which operates farmers markets and programs to support growers and food entrepreneurs in the region outreaches to black, Indigenous, people of color, women, immigrants, and new young farmers. They established The Cooperative Market and have deep connections within the community and organizations involved in the local food system and local businesses and health. One of the main reasons that Clan Mother Michaeline Picaro and Chief Vincent Mann co-founded the organic Munsee Three Sisters Medicinal farm was to increase local jobs in the field from planting to retail. Newark Science and Sustainability works with local markets and established the Farm to Table Cooperative CSA. The organization presents events/large-scale conferences including the annual Sustainable Living Empowerment Conference, bringing together organizations and farmers. We will work with these organizations for outreach via emails, online, and social media, as well as flyers, brochures, and postcards that will be sent to service providers to disseminate. UAC and Science and Sustainability noted that their staff would have interest to be participants as they include service providers in the field who then go forth beyond their organizations in the near future. We will also reach out individually to those we know who may have interest/benefit from such a program.

Learning:

Farmer/Service Provider participants will learn different Indigenous and sustainable farming practices and be advised by trainers from the program workshops through their work directly with training farmers.

Hands-on experiential learning from soil testing to the development of self-designed demonstration beds and plant-based products, as well as additional readings, presentations, and access to trainers as advisors will help farmers learn sustainable methods and framings to rethink their training practices and business models and as they apply them.

Workshops will take place for 2 full-days with six workshops including the orientation to participant's work on their demonstration plots. The second phase of the program is the year-long development of a demonstration bed under the advisement of the workshop trainers. Also during this time, they will be advised in terms of their business plan development in relation to the workshops. During this time, the participants will develop the mission/goal of the demonstration bed, which will reflect their organization’s goals and what they learned at the workshops. They will have help from designer/architect/horticultural advisors during this process as well to help build out the beds and signage that will also interconnect with each other through a narrative and mapping project to help promote their work and projects. After each workshop, they will receive a digital “badge” to note that they have gone through the training. They can use the badge to indicate they have completed this training.

After they go through the workshops and complete their demonstration bed, they will join a debriefing process with the Co-PIs in which they will have exit-interview style debrief sessions to talk about what they learned and thoughts about the program.

Workshops will include topics:

Indigenous Farming Practices and Traditional Medicinal Plants: Holistic care products for community health and local organic products for small-scale farms and businesses.

Business Planning: Business model planning for local entrepreneurship.

Aromatherapy and holistic market: From farm management to local retail.

Urban Farm Entrepreneurship - how local growers can tap into networks to sell online, in person, wholesale and special event catalogs.

Composting small-scale food and garden scraps with Aerated Static Pile method

see detailed curriculum

Evaluation:

The performance target will be achieved through personal debrief interviews that the PI and Co-PIs will undertake with participants, asking them a survey of questions pertaining to which of the learned methods they have worked with and how they have been able to demonstrate and train others on these methodologies. We will ask them how this has impacted their businesses, other trainers, and farmers. We expect that the answers will be both verifiable through numbers as well as the thoughts of the participants themselves, which is important.

Milestones

Milestones:

Milestones:

Engagement:

Milestone: April 30, 2022-October 30, 2025

The Greater Newark Sustainable Farming Practices and Local Entrepreneurship Program begins; the key personnel will meet along with advisors to go over the program and workshop schedules.

Status:

Accomplishments:

 

Milestone: April 2022-July 2022 — Demonstration area implemented
Project PI and Landscape Architect meet to go over and implement demonstration bed and demonstration area design and seating. This will include a shaded area for teaching by implementing a pergola, providing seating and raised beds.

Status: In Progress April 2023-July 2025

Accomplishments: The demonstration area was implemented in April 2023 for the initial workshops to start the program and continues to develop with the work of the gardeners. The workshops began in 2023 due to delays in approvals for the implementation of the garden and the time period and amount of workshops was expanded beyond the initial time period because it became that the farmers themselves started giving workshops to additional trainers including master gardeners as part of the program, using what they learned at the workshops as well as working with advisors to give workshops so they would have hands-on work training others. The additional workshops given by farmers included an average of 12-20 additional trainees for each workshop. During Fall 2024, they were able, with the advisors and Co-PIs Alex Chang and Emilio Panasci, to implement workshops on Sept 11 including information on raised bed farming, composting, and soil toxicity testing and assisted by farmer participant Keahi Butler-Williams; Sept 18 led by farmer participant Charlene Messer on farm to table to local entrepreneurship with a chef demonstration with vegetables she grew in the demonstration beds and assisted by farmer participant Keahi Butler-Williams; Sept 25 led by advisors Tobias Fox and Roxana Marroquin to expand on their initial workshop into hands-on product producing from farm to entrepreneurship with herbal remedies; and Oct 2 with artist andrea haenggi and on soil toxicity testing assisted by farmer participant Keahi Butler-Williams.

Project PIs and Landscape Architect/Designers met to go over and implement demonstration bed and demonstration area design and seating along with other advisors. This now includes a shaded area for teaching by implementing canopies, providing seating (moveable benches and chairs and tables) and raised beds, trellising, compost demonstration area, and outdoor tool storage. It was important to make sure that protocols were put into place in terms of using raised beds, and creating a barrier to the soil and the raised bed.

Demonstration beds being implemented
Demonstration beds being implemented

Recruitment:

May 2022-July 2022 — Applications open!

The program will allow 12 service providers to participate in six workshop intensives on Indigenous and Sustainable farming practices and develop their own demonstration projects specific to what they learn from the program and the ways they wish to adopt methodologies for their businesses/organizations. They will be recruited through the service providers and farmers with which we are partnering, specifically also paying attention to POC and Indigenous farmer and service provider participation. Service provider organizations including Urban Agriculture Cooperative, Newark Science and Sustainability, Munsee Three Sisters Medicinal Farm, and Elevate Newark will work together along with advisors to disseminate materials including emails, online, and social media, as well as flyers, brochures, and postcards for outreach to potential participants. There will be a focus on BIPOC communities in terms of outreach. Additionally, there will be outreach to those we know who may have interest/benefit from such a program.

Status: Completed

Accomplishments: Jan 31-Feb 28, 2023 — deadline extended to March 15 — Applications opened and a website was created to announce the applications

We extended the deadline to March 15th to allow for more applications. The program will allowed for 12 service providers to participate in six workshop intensives on Indigenous and Sustainable farming practices and develop their own demonstration projects specific to what they learn from the program and the ways they wish to adopt methodologies for their businesses/organizations. They were recruited through the service providers and farmers with which we are partnering, specifically also paying attention to POC and Indigenous farmer and service provider participation. 

Service provider organizations including Urban Agriculture Cooperative, Newark Science and Sustainability, Munsee Three Sisters Medicinal Farm, and Elevate Newark worked together along with advisors to disseminate materials including emails, online, and social media, as well as flyers and QR codes were created for outreach to potential participants. We found the flyer / QR code to be helpful, but also having information online on the website created for the program was very helpful to get out information. Also, e-list sharing with a local network of farmers was helpful. There was a focus on BIPOC communities in terms of outreach. Additionally, there was outreach by advisors and Co-PIs to those we know who may have interest/benefit from such a program.

image of website page
Image of page on website with the application information

July 2022 — Participant verified for program!

The project PI and 2 Co-PIs and 5 workshop trainers will meet to discuss the participants and details for the workshops and logistics for the resources/materials needed for the trainings and the design of the training area. Orientation materials (including schedules) sent out via email to participants.

Status: Completed

Accomplishments: March 30 2023 — Participant verified for program!

The project PI and 2 Co-PIs and 5 workshop trainers met to discuss the participants and details for the workshops and logistics for the resources/materials needed for the trainings and the design of the training area. There were great applications. Orientation materials (including schedules) sent out via email to participants. Any questions by participants were answered. In April and May, materials were prepared were ordered for the workshops. We met with the Price Institute staff to organize institutional spaces in additional to the garden for workshops in case of rain etc.

Learning:

September 2022-November 2024

Farmer/Service Provider participants will learn different Indigenous and sustainable farming practices and be advised by trainers throughout the multi-year program as they implement ideas into their business models.

Status: In Progress: the programs were extended (see above) to workshops being taught in conjunction with the participants. 

Accomplishments: May 2023-November 2024
Farmer/Service Provider participants learned different Indigenous and sustainable farming practices and are being advised by trainers throughout the multi-year program as they implement ideas into their business models. They also are running workshops themselves to have hands-on experience training other farmers.

September 2022-June 2023
12 service provider participants will learn from peer workshop leaders who are also service providers and engage in six intensive 2-day workshops that will take place from 9am-3pm each day for 12 hours per workshop.

Digital Badges will be given out upon the completion of each training workshop.

Status: Complete

Accomplishments:
May 2023-June 2023

12 service provider participants learned from peer workshop leaders who are also service providers and engaged in six intensive half-day workshops that took place from 9am-5pm each day for 2-3 hours per workshop. Workshops varied in time period depending on subject and also were turned into half day workshops so that we could fit more workshops into the day to allow for all the workshops to happen during a single weekend. We found it hard for people to be able to come back again and again for the workshop and to concentrate it into one weekend was the best for the initial trainings. However, the trainings and additional workshops were added for soil toxicity testing and composting further in the summer and farmers continued to be in contact with the Co-PIs and each other throughout the planting season.

Digital Badges were not given out. Instead we extended the program so that some of the farmer participants were able to assist with and lead workshops with advisors and Co-PIs.

March 2023-November 2024

Demonstration Beds will be created by each of the 12 participants, allowing for hands-on experiential learning. The landscape architect, garden design/horticulture advisor, and director of the Form Design Studio will meet with the trainees and work with them to design their garden beds and signage for their demonstration bed projects. Workshop trainers will be available for trainees to ask for advice during their year-long demonstration bed project.

Status: In Progress.

Accomplishments: We continue to work with trainees on their demonstration beds and developing the demonstration area as workshops continue in an extended format as described with the participants working on the workshops directly. The demonstration garden has become an amazing addition to the block and this year the demonstration beds taken care of by the participants has grown tremendous amounts of food and plants and is noticed by many in the neighborhood and beyond. There is great interest in the workshops going on in the space.

November 2023 — the 12 demonstration beds will be cleaned and ready for next year to remain in the garden.

Status: Complete

Accomplishments:

November 2023 — the 12 demonstration beds were cleaned and ready for next year to remain in the garden. And this will happen again in November 2024 as the farmers continue to work in the garden and it became clear that hands-on teaching/creating and implementing training/demonstration workshops along with advisors/Co-PIs was helpful for some of the participant farmers.

Teaching in the garden
Teaching in the garden
Composting demo container in the garden
Composting demo container in the garden
Composting demo workshop in the garden
Composting demo workshop in the garden
Kelley Forsyth workshop on decorative and sustainable raised bed farming.
Kelley Forsyth workshop on safe, decorative, and sustainable raised bed farming.
Workshop in the garden
Tobias Fox and Roxana Marroquin Ecopreneurship/Herbal Remedies workshop in the garden
Rosana Marroquin workshop on herbalism using herbs from the garden.
Roxana Marroquin workshop on herbalism using herbs from the raised beds.
Roxana Marroquin and Tobias Fox at their workshop on Ecopreneurship /  herbalism with herbs from the demonstration beds.
Roxana Marroquin and Tobias Fox at their workshop on Ecopreneurship / herbalism with herbs from the demonstration beds.
Roxana Marroquin at the workshop on Ecopreneurship /  herbalism with herbs from the demonstration beds.
Roxana Marroquin at the workshop on Ecopreneurship / herbalism with herbs from the demonstration beds.
Roxana Marroquin at the workshop on Ecopreneurship /  herbalism with herbs from the demonstration beds.
Roxana Marroquin at the workshop on Ecopreneurship / herbalism with herbs from the demonstration beds.
EcoArt and Soil Toxicity / Raised bed Workshop
EcoArt and Soil Toxicity / Raised bed Workshop
EcoArt and Soil Toxicity / Raised bed Workshop
EcoArt and Soil Toxicity / Raised bed Workshop
Jaqueline Bido leads a workshop to think through business models for farmers/local entrepreneurship.
Jaqueline Bido leads a workshop to think through business models for farmers/local entrepreneurship.
Tobias Fox and Roxana Marroquin lead a workshop on Ecopreneurship
Tobias Fox and Roxana Marroquin lead a workshop on Ecopreneurship
Tobias Fox and Roxana Marroquin lead a workshop on Ecopreneurship
Tobias Fox and Roxana Marroquin lead a workshop on Ecopreneurship
Co-PI and workshop faculty Emilio Panasci builds a compost bin with participants.
Co-PI and workshop faculty Emilio Panasci builds a compost bin with participants.
Co-PI and workshop faculty Emilio Panasci builds a compost bin with participants.
Co-PI and workshop faculty Emilio Panasci builds a compost bin with participants.
Farmer Participants add soil to their raised demonstration beds.
Farmer Participants add soil to their raised demonstration beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a handson demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a hands-on demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a handson demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a hands-on demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a handson demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a hands-on demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a handson demonstration on making salves from herbs that will be planted in the raised beds.
Michaeline Picaro teaches a workshop on Indigenous medicinal herbalism with a hands-on demonstration on making salves from herbs that will be planted in the raised beds.
Soil Toxicity testing with Farmer Participants
Soil Toxicity testing with Farmer Participants
Soil Toxicity testing with Farmer Participants. Testing the moisture in the soil.
Soil Toxicity testing with Farmer Participants. Testing the moisture in the soil.
Farmer Participant Charlene Messer conducts a workshop on farm to table local entrepreneurship cooking with herbs and kale from her demonstration bed
Farmer Participant Charlene Messer conducts a workshop on farm to table local entrepreneurship cooking with herbs and kale from her demonstration bed while farmer participant Keahi Butler-Williams assists the workshop.
Farmer Participant Charlene Messer conducts a workshop on farm to table local entrepreneurship cooking with herbs and kale from her demonstration bed while farmer participant Keahi Butler-Williams assists the workshop.
Farmer Participant Charlene Messer conducts a workshop on farm to table local entrepreneurship cooking with herbs and kale from her demonstration bed while farmer participant Keahi Butler-Williams assists the workshop.

Engagement and Evaluation:

January 2024-October 2025

Throughout, participants will keep a journal based on their thoughts, experiences, and notes on what they have learned from the different workshops, during their creation of their demonstration beds, as well as during their planning and training process with farmers after the workshops. These journal entries will aid in their implementation of their training and help them think through new ideas for implementation. At the end of the program and after the trainers have had the opportunity to implement their training during the year after the trainings, PI and 2 Co-PIs will schedule personal debrief interviews with each of the 12 participants, asking them to fill out and discuss a survey of questions pertaining to which of the learned methods they have worked with and how they have been able to demonstrate and train others on these methodologies. Participants may wish to reference their journal entries. We will ask them how the training has impacted their businesses as well as farmers. We expect that the answers will be both verifiable through numbers as well as the thoughts of the participants themselves, which is important. Participants are invited to keep their demonstration beds at the garden for the future so that others can learn from them and they can use the space as a place to connect with community and their peers.

Status: not completed. 

Accomplishments: It may be possible to verify learning and teaching through the extended workshops assisted by the farmer participants in year 2024-2025.

Performance Target Outcomes

Performance Target Outcomes - Service Providers

Target #1

Target: number of service providers who will take action to educate/advise farmers:

12

Target: actions the service providers will take:

Twelve service providers in the Greater Newark region will impact a total of 60 farmers through training in Indigenous/sustainable farming methods, including soil testing, composting, seed saving & exchange, and local entrepreneurship.

Target: number of farmers the service providers will educate/advise:

60

Activities for farmers conducted by service providers:

Performance Target Outcomes - Farmers

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.