Final report for ES20-151
Project Information
Honeybees are critical to the ag economy and play a major role in sustainability and food production as well as pollinating plant communities. Texas is currently ranked 6th in the U.S. in honey production and there continues to be an increased interest in beekeeping statewide, both in urban and rural areas. This project sought to transfer the wealth of knowledge and wisdom that currently exists within the beekeeping community itself, into a basic understanding and education of apiculture to the agricultural extension personnel who serve the 254 counties in Texas as well as establish a youth-friendly resource that can be used to mentor and guide the next generation of beekeepers through local 4-H clubs and Youth Beekeeping Clubs. AgriLogic Consulting, in cooperation with Texas Beekeepers Association (TBA), the Texas Apiary Inspection Services (TAIS), Texas AgriLife Extension Service (TAES) and a group of mentor beekeepers, sought to resolve this issue by developing a relevant, streamlined electronic curriculum via a dedicated website that is now available free of charge, intended to serve these targeted audiences and ultimately ensure the sustainability of apiculture in Texas. Project activities included the development of the curriculum itself, website design, marketing of said curriculum via several conferences, trade shows, and press releases directed to the targeted audiences. Results will be measured long term through analytics, increased knowledge throughout the target audience, and feedback from the community utilizing said resources.
AgriLogic attended three conferences including the Texas Agricultural Extension Agents Annual Meeting in San Antonio in July 2021 and shared the website with those visiting the booth. AgriLogic also attended the Texas 4-H Leaders Annual Meeting in Decatur, TX in August 2021 and shared the website and project objectives with those visiting the booth. Finally, several team members staffed a booth at the Texas Beekeepers Association Annual meeting in Galveston in November 2021 and shared the website and project objectives with those visiting the booth.
The objective of this funding request was to ensure that a streamlined curriculum developed by Texas beekeeping experts was made available electronically, and free of charge, to better equip those in a position to teach, train and mentor new and youth beekeepers. The curriculum will continue to be hosted by AgriLogic Consulting, with links on the Texas Beekeepers Association website as well as Texas Agrilife Extension sites for each county. The long-term objective involves strengthening the apiculture industry in Texas, which in turn strengthens the ag industry as a whole since managed honey bees are the most valuable pollinators in terms of agricultural economics; in fact according to USDA, one honey bee colony is worth 100 times more to the community than to the beekeeper.
The target audience for this project were (1) agricultural extension agents serving the 254 Texas counties; (2) 4-H extension agents and other youth leaders wishing to offer beekeeping contests, clinics or competition options to their 4-h youth; and (3) existing beekeepers wishing to serve as mentors to youth and new beekeepers.
While much information exists regarding beekeeping in general, the information does not regularly apply to Texas (climate, threats, best practices); there are vast differences of opinion within the beekeeping community which can leave a new beekeeper confused; and format of such information is not always streamlined, organized, electronically available, nor free of charge. Currently, when questions are received at the local extension office regarding beekeeping, callers are directed to the Entomology department at Texas A&M or referred to one of two IPM agents in the state who work to provide apiculture and related education. Local extension agents also routinely refer inquisitors back to the local beekeeping community because they have not been trained/equipped to answer these questions. Specifically, the project seeks to cut down the number of calls being transferred to the Entomology department and the two IPM agents located in San Antonio and Austin by 50% over a three-year period. This would also mean that there would be a 50% increase in the number of questions being answered at the county agent level with the project website acting as a backup resource for both agents as well as the individuals asking the questions.
This curriculum will also allow 4-H leaders as well as local club volunteers to offer a beginning beekeeping opportunity for interested youth ages 3rd -12th grade and allow them to compete in local as well as potentially district and state contests in the future. Specifically, for 4-H, the goal is to have at least 25 (10%) of the counties in Texas charter a beekeeping club or contest by the end of year 3. According to the Texas 4-H State office, there is currently a Beekeeping Essay contest held annually as well as one youth club in Brazos County which is not officially chartered as a 4-H Club. Outside of that, they are not aware of any other specific youth beekeeping clubs or activities in the state, as part of the 4-H program. An investigation of the existing 4-H curriculum and bookstore found two resources available free of charge through the 4-H website, neither of which were intended for our target audience and which were not comprehensive in content. We were unable to find any other bee-specific resources from the following 4-H curriculum website at this time, further justifying the need for a streamlined, free of charge curriculum. As part of this grant, a 4-H Explore Guide for Beekeeping was drafted and submitted to the state 4-H office in an attempt to initiate work on a published guide which can be edited and approved by the Texas 4-H leadership and included with other existing Explore Guides on the main 4-H website.
Finally, the website curriculum can be used in local beekeeping clubs to guide mentors wishing to start a youth beekeeping club (not part of 4-H), of which there has been increased interest and requests per the Texas Beekeepers Association in recent years. A press release was drafted and shared with project collaborators and others which can be shared throughout the various targeted audience communities.
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Education
We worked with core team and mentor farmers to develop a curriculum outline for Beekeeping. Several rounds of interaction and collaboration allowed us to narrow down the scope of the information to that which was most relevant and interesting. All team members contributed information, files, photos and videos from previous work. From this, we found as much relevant Texas based content in the form of files, training slides and presentations, photos, and videos as possible, vetted the info through our experts and organized by topic. The website design is user friendly and organized in such a manner that new beekeepers can pick and choose which topics they wish to learn about without wading through unrelated information first. Text was kept to a minimum in order to allow those visiting to find what they are interested in in the shortest time necessary. It is also set up to appeal to those who are visual learners and prefer photos, videos, and diagrams to long passages of text. The website is relevant and timely but will also be useful and relevant into the future. The overall design of the website including color schemes, icons, etc. was designed with our youth and novice audience in mind. The website can easily be updated if and when new information is identified by team members or by audience request and any already identified dynamic information is hyperlinked to the main source site which will ensure things are kept up to date.
Education & Outreach Initiatives
The completed website was showcased at the TCAAA conference in San Antonio, TX in July 2021. Visitors at our booth were able to discuss the project/website, ask questions, and share how the website would benefit their constituents.
Our website was featured at the TCAAA conference in San Antonio in July 2021. This is an annual meeting for all ag extension agents in the state of Texas, which is one of our primary audiences. We were able to visit with attendees at the booth and answer questions and take feedback to revise/refine our website based on their comments. A total of 24 county agents visited the booth to learn more about our project.
Agents who visited our project were very excited to learn that this resource existed. Several comments were made that the website was very much needed and they agreed that there was nobody in their offices who knew how to answer questions that came in related to bees. They stated that they typically referred folks to local beekeeping clubs. They stated that the website was very appealing and appeared to be user friendly and they looked forward to utilizing it and sharing it with counterparts and county residents once available.
We featured the website during the TBA Annual Conference held on November 5-6 in Galveston, TX. Several team members staffed a booth that was visited by conference attendees where they were able to share the project information and receive feedback.
Several of our team members attended the TBA conference in Galveston in November 2021. They took turns staffing our project booth and shared our website with those who visited.
Those who staffed the booth gave the following report: "We had a lot of people stop by and take the flyer and other materials. We quickly ran out of the website flyer and the kids activity sheet, so if we do something like this again, we definitely need more of both printed. It’s difficult for me to say how many people stopped by the table, since I wasn’t able to hang out there the entire time. I believe TBA had about 200 people attend the convention, and our table was out in the main area, so I think it would be safe to say that close to that many people came by the table. As for feedback, we mostly received comments of excitement that this resource now exists for the beekeeping community. One of the people I spoke with works with the non-profit Hives for Heroes and he was enthusiastic about incorporating it in their program that is established here in Texas."
The completed website was showcased at the TX 4H Leaders conference in Decatur, TX in August 2021. Visitors at our booth were able to discuss the project/website, ask questions, and share how the website would benefit their constituents and how they may use the information with their students.
Our website was featured at the Texas 4H Leader conference in Decatur in August 2021. This is an annual meeting for all 4 H Leaders in the state of Texas, which is one of our primary audiences. We were able to visit with attendees at the booth and answer questions and take feedback to revise/refine our website based on their comments. A total of 28 4H leaders visited the booth to learn more about our project.
4H leaders who visited our booth were very excited to learn that this resource existed. Several comments were made that the website was very much needed and they agreed that there was virtually no apiculture related material geared toward 4H and FFA. They stated that the website was very appealing and appeared to be user friendly and they looked forward to utilizing it and sharing it with their students in future.
Educational & Outreach Activities
Participation Summary:
Learning Outcomes
Project Outcomes
A total of 24 county agents attended our booth in San Antonio and an additional 28 4-H county representatives attended our booth in Decatur. The map below shows the counties in Texas impacted by our trade show booth attendance. Additionally, our analytics tool states that as of December 20, there have been 381 unique visitors to the website thus far.
A press release was sent out to TCAAA, Texas 4H and TBA on December 30. It is anticipated that the reach of knowledge about the availability of the website will greatly increase once that information is out. Press Release_Texas Beekeeping 101