Successful Marketing Through Product Identification/Packaging

Final Report for FNE97-171

Project Type: Farmer
Funds awarded in 1997: $3,500.00
Projected End Date: 12/31/1998
Region: Northeast
State: Maine
Project Leader:
Expand All

Project Information

Summary:

Note to readers, attached is the complete final report for FNE97-171

This project concerned promotion and marketing of potatoes and other vegetables grown by members of the Aroostook Organic Farmers Cooperative. Chris Holmes, president of the cooperative, and his associate Dick York, used part of their SARE grant to defray the costs of producing packaging with a distinctive design, in which to sell the cooperative’s vegetables. They also used their grant in a marketing effort, and succeeded in selling 44,000 pounds of the coop’s potatoes, mostly to wholesalers in Pennsylvania and New Jersey. The potatoes fetched $30,000 in the wholesale market, or $0.68/lb., and retailed for $1.17/lb. The growers received $0.45/lb.

Mr. York reports that the produce was generally well received by wholesalers, and the public at large. He hopes that if they can build on their initial success, the coop will expand beyond its current seven members, and undertake the marketing of a wider selection of vegetables.

Cooperators

Click linked name(s) to expand
  • Tim Griffin

Research

Participation Summary
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.