Test Marketing and Financial Analysis of Fresh Cut Flowers

Final Report for FS98-077

Project Type: Farmer/Rancher
Funds awarded in 1998: $5,416.00
Projected End Date: 12/31/2001
Region: Southern
State: Virginia
Principal Investigator:
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Project Information


Information about the economics and marketing of fresh cut flowers is not always available to small and part-time farmers who are considering establishment of fresh cut flower enterprises. When beginning growers attempt commercial production of fresh cut flowers, they often have to discover this information for themselves.

The producer determined costs of growing and marketing twelve species of fresh cut flowers on his small-scale commercial operation. He gathered information about the following aspects of a fresh cut flower business.

A. All hours of labor in growing and marketing the flowers.
B. All machinery costs in growing and marketing the flowers.
C. All materials costs in growing and marketing the flowers.
D. Total yield of each species and percent of yield that is marketable.
E. All sales receipts.

The species grown and sold included gladiolus, asters, annual statice, liatris, gypsophila, tall phlox, yarrow, Asiatic lilies, celosia, zinnias, German statice and lavender. As a result of the SARE Producer Grant, the grower increased production of cut flowers. As a result of what he learned, he has cleared an additional six acres to put into cut flowers.

The information on the production and marketing of these species will be made available to other farmers throughout the Southern Region.


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  • Andy Hankins
  • J.D. Hutcheson


Participation Summary
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.