Establishing community and business partnerships to build a market identity for local seafood

Establishing community and business partnerships to build a market identity for local seafood

Summary

Carteret Catch had no activity for this project in the 2007 calendar year.

Objectives/Performance Targets

1. 1) Display the Carteret Catch logo prominently at restaurants and seafood retail stores using static window decals and flags
   2) Advertise in local papers during the season (Memorial Day through Labor Day) to inform county residents about Carteret Catch and the businesses that are participating in the program
   3) Position 8.5 x 5.5 postcard-size brochures about the Carteret Catch program at the counters of restaurants and retail stores. The postcard prominently features the program’s website where more detailed advertising information can be posted at a minimal cost
   4) Randomly mail 8.5 x 5.5 postcard-size brochures to select number of county residents at the start of the 2007 and 2008 season to elevate awareness of the brand and encourage people to patronize the program business partners
   5) Display Seafood Availability Charts measuring 34 inches x 11 inches at retail stores to tell consumers when local seafood is in-season (An 8.5 x 5.5 version of the chart will be developed as a menu insert so more people are exposed to the seasonality of local seafood products)
   6) Staff a booth at two major public events – the NC Seafood Festival (first weekend of October) and the Core Sound Waterfowl Festival (first weekend in December) – to distribute Carteret Catch promotional literature to the public

Collaborators: