Marketing Bison as a Healthier Red Meat Alternative

Project Overview

FNC06-602
Project Type: Farmer/Rancher
Funds awarded in 2006: $5,985.00
Projected End Date: 12/31/2008
Region: North Central
State: Ohio
Project Coordinator:
Lyle Keller

Commodities

  • Animals: bovine
  • Animal Products: meat

Practices

  • Farm Business Management: farm-to-restaurant, market study, marketing management

    Proposal summary:

    Through various marketing strategies, people will become aware of the health benefits of consuming bison meat.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.