Data Management for Marketing Alpaca Products

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2014: $22,335.00
Projected End Date: 12/31/2015
Region: North Central
State: Missouri
Project Coordinator:
Dr. Mary Licklider
Heartfelt LLC

Annual Reports


Not commodity specific


  • Education and Training: decision support system, farmer to farmer
  • Farm Business Management: budgets/cost and returns, marketing management, value added
  • Sustainable Communities: new business opportunities

    Proposal summary:

    Agriculture businesses can reach local markets but time and data management are barriers to national markets.  This project will identify the most efficient route to national markets and integrate inventory, sales, and marketing data by customizing a software program with templates to measure marketing, inventory, fleece and labor data.

    Project objectives from proposal:

    Spring 2014 - Notice of award: establish agreement with marketing consultant and database consultants;

    August 2014 - Completion of templates and schedules for marketing Heartfelt products; identify and purchase computing hardware and software.

    October 2014 -Project personnel learn to use the integrated database application and place it in use; implement marketing plan, including activation of templates and schedules for marketing tasks.

    November 2014 through December 2015 - Complete implementation of marketing plan; track results of marketing efforts; assess usefulness of integrated database; prepare progress report.

    January to March 2016 - Engage in outreach and evaluation activities.

    March 2016 - Submit final progress report.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.