Supporting New Farmers Through Mentoring and Membership in a Cooperative

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2021: $25,800.00
Projected End Date: 01/31/2023
Grant Recipient: Full Circle Farm
Region: North Central
State: Wisconsin
Project Coordinator:
Valerie Dantoin
Full Circle Farm


Not commodity specific


  • Animal Production: animal protection and health, free-range, grazing - multispecies, grazing - rotational
  • Crop Production: greenhouses, high tunnels or hoop houses
  • Education and Training: decision support system, farmer to farmer, mentoring
  • Farm Business Management: budgets/cost and returns, business planning, community-supported agriculture, cooperatives, e-commerce, new enterprise development
  • Production Systems: integrated crop and livestock systems, organic agriculture, organic certification
  • Sustainable Communities: analysis of personal/family life, community development, food hubs, local and regional food systems, sustainability measures, values-based supply chains

    Proposal summary:

    New Farmers have a steep learning curve when growing vegetable crops or animals for market.  There are many educational opportunities that teach production or marketing, but still, many startups fail.   This project asks if membership and mentorship in a Farmer  Cooperative can help new, beginning and diverse farmers (NBDFs) become more successful because a) long-term relationships are fostered and b) markets are more accessible. This should relieve two common social and economic stressors.

    The synergy between mentoring and being part of a connected community (a Co-op) makes this effort different from other farmer mentoring programs. Mentors will help new farmers plan, grow, harvest, market crops and livestock, while the Cooperative helps build sustainable relationships based on cooperation and work-life balance rather than competition.  The project lowers barriers to joining the Cooperative as well,  and makes entry  into a mid-scale local food marketplace smooth, simple, and successful for NBDFs.  

    This project will document whether mentored, cooperative, new farms are more successful in comparison to non-mentored, non-Co-op farms.  Since the SLO Farmers Cooperative has ecologically sound, high environmental standards for all its members, working with them in this project will naturally contribute to the stewardship of our natural resources.

    Project objectives from proposal:

    Increase rate of success among new/beginning farmers.  

    Provide a model for mentoring new farms as they are “incubated” in a cooperative.

    Enroll 5 new farms in the Cooperative each year for 2 years.  This will include at least 4 diverse, socially disadvantaged farmers.

    Determine whether the mentoring model for launching NBDF  helps these farms become more successful than comparable farms as indicated by new member product sales, financial records and through interviews and surveys about work/life balance and other stress indicators.

    Share results of the project thru conference presentations, hosting field days, written articles, and social media outreach.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.