Resources & Recipes to Support Farmers to Diversify Income through Value-Added Bakery Product Sales

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2021: $16,859.00
Projected End Date: 07/31/2023
Grant Recipient: Inn Serendipity Farm and B&B
Region: North Central
State: Wisconsin
Project Coordinator:
Lisa Kivirist
Inn Serendipity Farm and B&B


  • Agronomic: wheat
  • Fruits: apples, berries (blueberries), berries (brambles), berries (other), berries (strawberries)
  • Vegetables: beets, carrots, squash (winter & summer)
  • Additional Plants: herbs
  • Animal Products: dairy, eggs, honey
  • Miscellaneous: syrup


  • Crop Production: food processing
  • Education and Training: farmer to farmer, mentoring, networking, on-farm/ranch research, participatory research, study circle, technical assistance, workshop
  • Farm Business Management: agricultural finance, budgets/cost and returns, business planning, farmers' markets/farm stands, financial management, market study, marketing management, new enterprise development, value added
  • Production Systems: organic agriculture
  • Sustainable Communities: analysis of personal/family life, community development, community services, employment opportunities, ethnic differences/cultural and demographic change, food hubs, leadership development, local and regional food systems, new business opportunities, partnerships, public policy, quality of life, social capital, social networks, social psychological indicators, sustainability measures, urban agriculture, urban/rural integration, values-based supply chains

    Proposal summary:

    While the good news is most states now have a cottage food law allowing bakery products produced in home kitchens to be sold direct to consumer, the problem remains there are not enough resources targeting farmers to diversify their business mix through more tested non-hazardous recipes that use their farm-raised produce and  local grains in bakery products along with marketing tools to reach customers.

    This project addresses these issues by supporting farmers to successfully add value-added bakery products through a variety of on-online tools including farmer-developed recipes that both use abundant produce and, importantly meet the non-hazardous water activity and are laboratory tested. This allows farmers to legally and safely bring items like pumpkin breads to market, which typical recipes do not meet the non-hazardous criteria. By using produce in baked goods, particularly blemished product that often goes unused, we keep more land in sustainable, ecologically sound production. 

    We will also pilot innovative “pop up cottage food bakery markets” that enable farmers to collaboratively sell these baked goods directly to customers during the prime holiday season.  Such transactions enhance social responsibility and farmer quality of life by building healthy community connections as well as the economic viability of their business. 


    Project objectives from proposal:

    Our project creates farmer-developed resources to increase sales by adding value-added baked goods through the following:

    1. Expand Resource Toolkit
    A) 40 new non-hazardous recipes using farm-produce
    B) Local grain resources
    C) Information sheets on understanding non-hazardous


    2. Test new marketing outlets
    A) Pilot “pop up bakery markets” around holiday season
    B) Develop software for direct ordering capabilities via Farm Market Hub

    Longevity:  This online ordering software will be available for use after project officially ends.


    3. Share learnings & results
    A) Create webinar (Midwest & national access)
    B) Outreach via partner groups farmer team connected to: MOSES, Renewing the Countryside, Farmers Union, Artisan Grain Collaborative, etc

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.