Creating Value in Pooled Cull Cow Sales
Creative marketing can be the difference between profit and loss. The objective of this project was to develop and expand a group marketing program for cull cows in north central Kansas. The coordinator wanted to research and identify potential markets for cull cows, survey groups of producers to determine interest in participation, coordinate and organize load lots of cows for market, and furnish kill sheet information to individual producers. The producers have moved more than seven semi-loads of cows, completed a farm/ranch survey, developed a formal system for coordinating cull cows, and created flyers and a logo. The project was extended to increase participation and compare pooled cow sales with other marketing options.