A Consumer Driven System to Natural Beef Marketing
Consumer awareness of production practices and product quality is key to marketing. The objective of this project was to give small beef producers a competitive advantage by developing a customer-driven market. The coordinator's strategy is based on product "localness" and customer environmental sensitivity. The coordinator wants to improve customers' environmentally value-added concepts of natural beef, identify customers and track their satisfaction, use positive reinforcement to recognize and reward repeat customers, and empower meat managers to promote natural beef. A Quality System Certification Program (QSCP) Guide has been developed. The coordinator also upgraded kiosk graphics for an in-store consumer survey, developed a newsletter, and planned a beef production and processing workshop for meat managers. The project has been extended to meet intended goals and assimilate data.