Successful marketing strategy for New York City area farmers.

View the project final report

Commodities

• Fruits: melons
• Vegetables: sweet corn

Practices

• Education and Training: demonstration
• Farm Business Management: new enterprise development, community-supported agriculture, marketing management
• Pest Management: cultural control, physical control

As urban populations change and specialty markets grow, farmers near the city need to adapt their production to include new vegetables and meats. This project supports market research-largely face-to-face interviews-with urban retailers to determine demand. This information will be made available to other farmers via fact sheets.