Successful marketing strategy for New York City area farmers.

Project Overview

Project Type: Farmer
Funds awarded in 2000: $3,393.00
Projected End Date: 12/31/2002
Matching Non-Federal Funds: $3,280.00
Region: Northeast
State: New York
Project Leader:


  • Fruits: melons
  • Vegetables: sweet corn


  • Education and Training: demonstration
  • Farm Business Management: new enterprise development, community-supported agriculture, marketing management
  • Pest Management: cultural control, physical control

    Proposal summary:

    As urban populations change and specialty markets grow, farmers near the city need to adapt their production to include new vegetables and meats. This project supports market research-largely face-to-face interviews-with urban retailers to determine demand. This information will be made available to other farmers via fact sheets.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.