Natural beef marketing project.

Project Overview

Project Type: Farmer
Funds awarded in 2000: $5,210.00
Projected End Date: 12/31/2000
Matching Non-Federal Funds: $14,200.00
Region: Northeast
State: New York
Project Leader:
Dawn Keppler
Lake Country Premium Beef


  • Animal Products: meat


  • Animal Production: free-range

    Proposal summary:

    An alliance of beef producers have invested in a processing plant and now seek to build a market for their product. This project will support the purchase of marketing materials such as advertising and displays, and will also support farmer-hosted tasting events in supermarkets to raise awareness of the product and the presence of local agriculture.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.