Marketing to Preschool and Afterschool Programs – Parents

Project Overview

FNE04-508
Project Type: Farmer
Funds awarded in 2004: $9,454.00
Projected End Date: 12/31/2004
Matching Non-Federal Funds: $13,470.00
Region: Northeast
State: New York
Project Leader:
Anna Dawson
Hometown Foods, LLC

Commodities

  • Fruits: melons, apples, apricots, berries (other), berries (cranberries), cherries, grapes, peaches, plums, berries (strawberries)
  • Vegetables: asparagus, beans, broccoli, carrots, cauliflower, celery, onions, parsnips, peppers, sweet corn

Practices

  • Farm Business Management: marketing management, value added

    Proposal summary:

    Small-scale food processing kitchens need a year-round market that will provide adequate sales to keep the operation viable. This project will research the niche market needs of local, year-round daycare providers and the needs of the parents of these children. Local, minimally processed frozen fruit and vegetable products will be packaged to meet the needs identified by this market. Outreach will be through workshops, individual visits, presentations, and a web site.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.