Seniors and CSA: Market research for innovation and participation

Project Overview

Project Type: Farmer
Funds awarded in 2006: $4,012.00
Projected End Date: 12/31/2008
Region: Northeast
State: New York
Project Leader:
Benjamin Shute
Hearty Roots Community Farm

Annual Reports


  • Fruits: melons
  • Vegetables: beans, beets, broccoli, cabbages, carrots, cauliflower, cucurbits, eggplant, garlic, greens (leafy), onions, parsnips, peas (culinary), peppers, tomatoes, turnips, brussel sprouts
  • Additional Plants: herbs


  • Education and Training: farmer to farmer, focus group
  • Farm Business Management: community-supported agriculture, marketing management, feasibility study, market study
  • Sustainable Communities: community services

    Proposal summary:

    Senior citizens are an underserved segment of consumers in most community-supported agriculture (CSA) operations. This project will conduct market research to try to increase membership among senior citizens in CSAs. Modified CSA models will be created and tested based on the market research. Outreach will be through a guide, a web site, and presentations.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.