Increasing profitability: Building consumer preference for chevon through education and outreach

• 2009 annual report

Commodities

• Animals: goats

Practices

• Crop Production: food product quality/safety
• Education and Training: demonstration, display, farmer to farmer
• Farm Business Management: new enterprise development, marketing management, feasibility study, market study, value added

Chevon, or goat meat, is chiefly a niche or ethnic food in the U.S., and this project seeks to expand market opportunities through education, recipe development, nutritional information, and general awareness. The farmer will develop a web site, a brochure, and a series of recipes that have been kitchen tested and analyzed for nutritive value. Outreach will be through health-conscious consumer networks and the web site materials, with the eventual goal of attracting a mainstream market to chevon.