Increasing profitability: Building consumer preference for chevon through education and outreach

Project Overview

Project Type: Farmer
Funds awarded in 2008: $10,000.00
Projected End Date: 12/31/2010
Region: Northeast
State: Maryland
Project Leader:
Jeanne Dietz-Band
Many Rocks Farm

Annual Reports


  • Animals: goats


  • Crop Production: food product quality/safety
  • Education and Training: demonstration, display, farmer to farmer
  • Farm Business Management: new enterprise development, marketing management, feasibility study, market study, value added

    Proposal summary:

    Chevon, or goat meat, is chiefly a niche or ethnic food in the U.S., and this project seeks to expand market opportunities through education, recipe development, nutritional information, and general awareness. The farmer will develop a web site, a brochure, and a series of recipes that have been kitchen tested and analyzed for nutritive value. Outreach will be through health-conscious consumer networks and the web site materials, with the eventual goal of attracting a mainstream market to chevon.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.