Sustaining an Agricultural Region: Capay Valley Grown

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2005: $14,980.00
Projected End Date: 12/31/2005
Region: Western
State: California
Principal Investigator:
Judith Redmond
Full Belly Farm


Not commodity specific


  • Education and Training: decision support system, display, extension, farmer to farmer, networking
  • Farm Business Management: cooperatives, marketing management, market study
  • Sustainable Communities: new business opportunities, partnerships, public participation, sustainability measures


    The Capay Valley, northwest of Davis, is distinguished by abundant biological diversity, rich soils, and the flow of Cache Creek, contributing to a viable agricultural economy. More than 200 farms and ranches in western Yolo County harvest products consumed by tens of thousands of Californians. Yet most of those products, once they
    enter the food distribution chains, lose their identity, leaving them to compete in an unstable global marketplace.

    At the same time, a casino in the Capay Valley draws visitors from the San Francisco Bay Area, adding pressure for land development. The attendant rising land prices and shifting land uses, along with depressed commodity prices, constrain opportunities for new and current farmers and threaten to destabilize agriculture. Capay Valley agriculture could benefit from a local agriculture products branding
    program that includes sustainability goals.


    See Summary

    Project objectives:

    - Establish standards for the “Capay Valley Grown” label, including sustainability goals that balance the values and expectations of producers and consumers

    - Implement the “Capay Valley Grown” marketing plan

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.