The goal of our project was to evaluate how Indiana farmers describe, understand, and value ecosystem services. In 2012 we interviewed 15 farmers about their knowledge of ecosystem services, surveyed 200+ farmers about their knowledge of ecosystem services, surveyed 30+ National Resource Conservation Service (NRCS) conservationists, and then presented these results at an academic conference. In 2013, we analyzed the results from the farmer interviews and the farmer and conservationist surveys. In 2014, three focus groups were held across Indiana to further understand farmers’ views on ecosystem services.
Our main objectives were to:
1) identify knowledge gaps in farmer understanding of ecosystem services
2) develop a shared environmental and economic language for effectively communicating about ecosystem services to farmers.