- Animal Products: dairy, meat
- Education and Training: networking, workshop
- Farm Business Management: new enterprise development, marketing management
- Sustainable Communities: infrastructure analysis, new business opportunities, urban/rural integration
Winter Harvest is a winter buying club that offers over 220 local, sustainably produced items to Philadelphia-area residents. The purpose of this project is to train committed food and farm advocates, extension agents, and community leaders in the mid-Atlantic region to set up similar buying clubs. Our workshops will teach attendees how to recruit farmers, participants and site hosts; develop a product list, set up the delivery route and create a website for promotion and ordering. PASA and Farm to City will: design and produce training materials: promote Winter Harvest and the training to organizations and individuals in the mid-Atlantic region; choose attendees based on their ability and commitment to replicate the program; pay for travel for 20 successful applicants; implement two intensive, hands-on, day-and-a-half-long training workshops on-site in Philadelphia; and provide follow-up technical assistance via phone or email to participants. We will evaluate both the success of our workshops and the extent to which participants implement programs in their own areas.
Performance targets from proposal:
Performance Target: Of the over 2500 food and farm advocates, extension agents, and community leaders who learn about the workshop, 20 will attend, and ten will adapt the Winter Harvest model in their communities by December 2006.
Milestone 1. 2500 potential participants will learn about the workshops through newsletters, press releases, emails, phone calls and webs sites;Milestone 2. 30 will apply to attend; Milestone 3. 20 applicants will be chosen based on evidence that they intend to replicate the model in their own areas; Milestone 4. 20 individuals participate in 2 cussessful and effective workshops; and Milestone 5. 10 workshop participants will seek aid during the follow up process.