How farmers learn: improving sustainable agriculture education

2008 Annual Report for LS07-195

Project Type: Research and Education
Funds awarded in 2007: $205,000.00
Projected End Date: 12/31/2009
Region: Southern
State: Virginia
Principal Investigator:
Dr. Nancy Franz
Virginia Tech

How farmers learn: improving sustainable agriculture education

Summary

Year Two Summary for How Farmers Learn in LA, TN, and VA

Research findings from focus groups and surveys consisting of 115 participants including 94 farmers and 21 Extension agents and specialists indicate that farmers prefer to learn through:
•Hands-on (99%)
•Demonstration (96%)
•Farm visit (94%)
•Field day (94%)
•Discussion (87%)
•One-on-one (85%)

Research findings from these same focus groups and surveys indicate that farmers do not prefer to learn through:
•Games (80%)
•Comics (78%)
•Role-playing (77%)
•Radio (63%)

Research findings from these same focus groups and surveys indicate that Extension agents/specialists perceive that farmers learn through:
•Farm visit (100%)
•One-on-one (100%)
•Demonstration (95%)
•Field day (90%)
•On-farm test (90%)

Research findings from these same focus groups and surveys indicate that Extension agents/specialists perceive that farmers do not learn through:
•Comics (80%)
•Role-playing (80%)
•Games (75%)

Additional research findings indicate that farmers prefer:
•Relevant and localized teaching
•Connect farmers and experts
•Connected, trusted, and knowledgeable agents and specialists
•Agents/specialists who honor farmers’ values
•Agents/specialists who care about and respect farmers’ goals and lifestyle

Agricultural education’s role in learning is during the farmer’s “gathering information” stage. Extension agents and specialists need to provide comprehensive educational programs with sequential information delivered through a variety of teaching methods. Farmers value Extension educators who get to know them, facilitate farmer-to-farmer networks, work with agricultural industries, and have experience in their area of agriculture.

Objectives/Performance Targets

Year Two Objectives for How Farmers Learn

1. Farmers, Extension agents and specialists, and project staff, as a group, design and carry out an assessment of how Louisiana and Tennessee farmers prefer to learn.

2. Farmers, Extension agents and specialists, and project staff assess Extension agent perceptions of how farmers in Louisiana and Tennessee prefer to learn and determine how these perceptions are similar to or different from farmer’s stated learning preferences.

3. Farmers, Extension agents and specialists, and project staff recommend how Extension educators should change or reinforce teaching methods and educational experiences to align with farmers learning preferences for more successful educational programming.

4. Farmers, Extension agents and specialists, and project staff will analyze and interpret the data with stakeholders, write summary reports, and begin to disseminate findings to farmers, Extension agents and specialists, and secondary audiences.

Accomplishments/Milestones

Year Two Accomplishments on How Farmers Learn

Farmers, Extension agents and specialists, and project staff helped guide the project towards obtaining the second year goals.

• Focus Groups
– Ten focus groups and surveys with farmers and Extension agents and specialists were conducted in Louisiana and Tennessee. Extension agents and specialists were exposed to farmer’s thoughts about sustainable agriculture.
– Alternative agriculture producers also had an opportunity to network with and share production knowledge with each other
– Women producers had an opportunity to network and share program needs

Data Analysis
– transcripts of the ten focus groups were created and analyzed to identify common and divergent themes
– the steering committee was involved in collecting, analyzing, and disseminating data
– farmers were given a learning methods survey to determine how they prefer or do not prefer to learn, data was collected and analyzed
– perceptions of Extension agents and specialists on how farmers prefer to learn were collected and analyzed through a learning methods survey and focus groups
– the steering committee of project staff, farmers and Extension agents and specialists learned more about the perceptions of alternative agriculture farmers through data analysis

Dissemination of Findings
– workshops were conducted to share findings with farmers and Extension agents and specialists in Virginia at a state-wide dairy agents workshop, a Virginia State University ANR specialist and staff workshop, and the Virginia Biological Farmer’s conference workshop
– a poster of the findings was presented at the Virginia Tech Teaching and Learning Conference and the Virginia Biological Farmers Conference
– a conceptual model of the findings was expanded to share with farmers and educators
– a Virginia Farm Bureau representative, and young farmer from the steering committee
helped analyze the Virginia young farmer’s focus group data and discussed ways to use the findings
– an eXtension wiki page was stared to share findings and project work
– a Scholar site was set up for project staff and steering committee members in each state to access transcripts, survey data, and other documents
– an article on the findings from year one were published in the Virginia Tech College of Ag and Life Sciences annual accomplishment magazine
– a face sheet was created on farmer’s online learning from the Tennessee findings
– a literature review was conducted and a two year long report for future use in developing journal articles and other publications
– a powerpoint for VA findings was created and used throughout Virginia

Impacts and Contributions/Outcomes

Year Two Impacts From How Farmers Learn Project

– Based on the success of the Virginia model, a list of first year lessons were created and steering committees in two other southern states were developed to guide year two project work

– More relevant educational experiences for farmers can now be developed by Extension faculty based on the results from this project. Agents and specialists in Virginia have already commented that the findings from this research are guiding their work.

– The Virginia Farm Bureau gained information on how young farmers prefer to learn to help them with future planning

– Farmers had fewer barriers to contribute to this research project due to a stipend provided to cover time away from their business

– Perceptions of Extension’s effectiveness and farmer learning preferences from this project will shape programs, agent and specialist competency, and other aspects of agriculture education to better meet the needs of farmers

– The Agriculture and Natural Resources Extension Program Leader in Virginia has shared the Virginia findings in meetings with partners and stakeholders across Virginia

– Workshops for Louisiana, Tennessee, and Virginia Extension agents and specialists will be conducted to inform this project for year three.

Overall, this research should contribute to better farmer learning through improved agriculture education focused on farmer’s preferred learning methods.

Collaborators:

Richard Rudd

rrudd@vt.edu
Department Head
Department of Agricultural and Extension Education
Virginia Tech
268 Litton Reaves
Blacksburg, VA 24061
Office Phone: 5402318187
Dale Gardner

vamilk4u@gte.net
member, farmer
VCE Leadership Council/farmer
PO Box 88
Harrisonburg, VA 22801
Office Phone: 5404346722
Joseph Donaldson

jdonald2@utk.edu
Specialist Program Planning and Evaluation
University of Tennessee
212-D Morgan Hall
2621 Morgan Circle
Knoxville, TN 37996
Office Phone: 8659747245
Jessie Deelo

jdeelo@gmail.com
student, farmer
Harvard University/Skinny Pants Farm
131 Saint Rose Street
Jamaica Plain, MA 02130
Office Phone: 6302922060
Bennet Cassell

bcassell@vt.edu
Extension Specialist
Virginia Cooperative Extension
Virginia Tech
2140 Litton Reaves
Blacksburg, VA 24061
Office Phone: 5402314762
Brad Jarvis

bjarvis@vt.edu
Extension agent
Virginia Cooperative Extension
PO Box 10
War Memorial Building
Madison, VA 22727
Office Phone: 5409486881
Jim Riddell

jriddell@vt.edu
Assistant Director
Virginia Cooperative Extension
Virginia Tech
115 Hutcheson Hall
Blacksburg, VA 24061
Office Phone: 5402319347
Fred Piercy

piercy@vt.edu
Associate Dean
College of Liberal Arts and Human Sciences
Virginia Tech
260 Wallace
Blacksburg, VA 24061
Office Phone: 5402314794
Johnnie Westbrook

westbro@vt.edu
Graduate research assistant
Department of Agricultural and Extension Education
112 Hutcheson Hall
Blacksburg, VA 24061
Office Phone: 5402311634
Laura Teany

lauteany@vt.edu
farmer
female farmer
111 Biological Systems Engineering
Virginia Tech
Blacksburg, VA 24061
Office Phone: 5402316094
Scott Sink

scsink@vt.edu
President
Young Farmers of Virginia
Virginia Tech
Ag Econ, Hutcheson Hall
Blacksburg, VA 25061
Office Phone: 5402313727
Andy Hankins

ahankins@vsu.edu
Extension Specialist
Virginia Cooperative Extension
Virginia State University
PO Box 9081
Petersburg, VA 23806
Office Phone: 8045245962
Robert Richard

rrichard@agcenter.lsu.edu
Department Head/Professor
Louisiana State University AgCenter
P.O. Box 25100
Baton Rouge, LA 70894
Office Phone: 2255786194
Cyndi Marston

cmarston@vt.edu
District Program Leader
Virginia Cooperative Extension
2322 Blue Stone Hills Drive
Harrisonburg, VA 22801
Office Phone: 5404326029
Miriam Maloney

dayspringfarm@aol.com
farmer
Virginia Biological Farmers Association
942 Buena Vista Rd
Colgne, VA 23181
Office Phone: 8047859401
Charles Maloney

dayspringfarm@aol.com
farmer
Virginia Biological Farmers Association
942 Buena Vista Rd
Colgne, VA 23181
Office Phone: 8047859401