Training and On-Farm Support to Onboard Farmers to the Wholesale Ready Program

Project Overview

Project Type: Partnership
Funds awarded in 2024: $49,608.00
Projected End Date: 03/31/2026
Grant Recipient: REAP Food Group
Region: North Central
State: Wisconsin
Project Coordinator:
Dr. Philip Kauth, PhD
REAP Food Group


No commodities identified


No practices identified

Proposal abstract:

REAP Food Group has created a
local Wholesale Ready Marketplace (,

with funding from a USDA LFPP
to facilitate
purchasing wholesale quantities of local produce and value-add
products by local institutional buyers in southern Wisconsin. The
launched in
July 2022, and
the first
cohort of 10 farmers are onboarding to the Marketplace in order
to open for sales in Spring 2024. 

Through feedback from the first
cohort of farmers, we are improving our onboarding process to
include resources farmers who need additional support to be ready
for wholesale. These resources include additional technical
training and on-farm support in implementing best practices for
wholesale production, and requires more time commitment from our
staff and farmers to support the transition to wholesale
production. This need was disproportionately shared by black,
Hmoob, and indigenous farmers who are growing specialty

The Wholesale Ready Marketplace
is a critical piece of the infrastructure of the local food
system in southern Wisconsin, and can potentially contribute
$1,300,000 of locally-produced food to our food system while
supporting the growth of diverse, sustainable farms. 

Project objectives from proposal:

  1. Support onboarding eight
    farmers onto the Wholesale Ready Marketplace through technical
    training and on-farm support to implement best practices in
    wholesale production.
  2. Learn from the
    experiences of farmers transitioning to selling their produce
    into the wholesale market to develop case studies to share with
    other farmers.  
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.