Developing successful direct marketing strategies for agricultural producers in Washington County

Developing successful direct marketing strategies for agricultural producers in Washington County

Summary

Producer interest in direct marketing is growing, and the project leader will identify and support farmers who are interested in adopting new techniques. Ongoing efforts—workshops, a culinary event, and a program for part-time farmers—will be supplemented by the creation of a county farm guide that lists farms, products, contact information, and other information for consumers. The publication will be distributed at farmers’ markets, festivals, through tourism offices, and electronically. Results will be tracked through changes in sales and farmer feedback, and will be reported in the agricultural media.