Direct Marketing Assessment for the Potential of Ethnic Crops

Project Overview

Project Type: On-Farm Research
Funds awarded in 2002: $9,775.00
Projected End Date: 12/31/2004
Region: Southern
State: Virginia
Principal Investigator:
Jason Murray
Virginia Cooperative Extension

Annual Reports


  • Agronomic: corn
  • Fruits: melons, pears
  • Vegetables: beans, cabbages, cucurbits, eggplant, greens (leafy), peppers, radishes (culinary)
  • Additional Plants: herbs


  • Farm Business Management: budgets/cost and returns, business planning, farmers' markets/farm stands, market study, marketing management, survey
  • Sustainable Communities: ethnic differences/cultural and demographic change, local and regional food systems
    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.