- Education and Training: extension, networking, participatory research, workshop
- Farm Business Management: new enterprise development, cooperatives, market study, value added
- Sustainable Communities: local and regional food systems, new business opportunities, partnerships
• Values-based supply chains are not arranged in neat linear relationships but are networks that interact with one another in complex ways.
• Participants are looking for the same values. Chefs, institutional buyers, grocers and retail customers want to know the story of the farm, its scale, location and that the production practice is sustainable or organic.
• “Aggregation hubs” or “regional food hubs” are emerging in various forms for small- and mid-scale producers to consolidate product.
• It is more important to success in this market niche to tell an authentic story than claim to be “local.”
Project objectives:div style="margin-left:1em;">
• To assess the success of values-based supply chains in California, particularly one anchored by a retail buyer — the Sacramento Natural Foods Coop.
• Determine the extent to which (1) access to financial capital; (2) policy/regulatory/industry context (e.g., processing, food safety, insurance); and (3) entrepreneurial (or business acumen) skills contribute to developing the distribution network, building strategic partnerships and overall success.