Project Overview
Commodities
Practices
- Animal Production: artificial intelligence
- Crop Production: artificial intelligence
- Education and Training: technical assistance
- Farm Business Management: artificial intelligence
- Natural Resources/Environment: artificial intelligence
- Pest Management: intelligence
Proposal abstract:
The goal of this project is to equip agricultural professionals
(I.e., ag-educators, extension professionals, crop consultants)
with understanding of AI and its potential role in sustainable
agriculture, along with knowledge, skills and abilities to
strategically communicate about this emerging technology and
facilitate the diffusion of AI tools to support sustainable
agriculture goals. To accommodate geographical and time zone
differences, we propose an online asynchronous
instructional-video course for participants, including
certificate of completion. Toolbox development will be informed
both by our existing assessment of needs, and by an in-person
workshop and focus-group designed to engage agriculture
professionals with AI, and encourage contributions towards
ensuring that asynchronous training materials meet the needs of
agricultural professionals. Subsequently, a toolbox of 10
asynchronous online professional development videos, and
associated self-guided activities, will be developed around
understanding the broader impacts of AI on society and
agriculture, AI’s specific impacts on achieving sustainable
agriculture, and science communication best practices for
engaging others on the topic of AI within sustainable
agriculture. Participants will have the opportunity to: 1)
achieve a deeper awareness of AI in both society and sustainable
agriculture; 2) develop knowledge of behavioral models predicting
technology adoption; 3) obtain skills in utilizing strategic
science communication theory to construct, frame and diffuse
messages surrounding AI; and 4) improve their confidence and
abilities to facilitate engagement with AI in sustainable
agriculture. Rigorous evaluations will be conducted in the last
year to improve the course for future participants, and as new
science and tools are developed. We will measure improvement in
AI and strategic communication knowledge for trainers.
Qualitative feedback will assess potential longer-term impacts on
grower knowledge, attitudes, and technology adoption for
sustainability.
Project objectives from proposal:
- We will enhance understanding of ag-AI and its connection to
sustainability, other implications, technology adoption, and
technical knowledge strategic science communication among ag-tech
professionals. - We will develop interpersonal, mass (i.e. workshops or group
presentations) and computer-mediated communication skills among
agricultural professionals. - We will improve participants’ confidence and perceived
effectiveness of in communicating AI-within-sustainable-ag to a
range of public audiences. - We improve understanding of how technology and communication
skills training can impact ag-tech professionals’ thoughts,
attitudes and behaviors. This will contribute to existing science
communication literature and inform both the science
communication community and the agricultural professional
community.