Project Type: Farmer/Rancher
Funds awarded in 2019: $25,530.00
Projected End Date: 02/28/2021
Grant Recipient:
Buckeye Valley Beef Cooperative
Region: North Central
State: Ohio
Project Coordinator:
Lori Nethero
Buckeye Valley Beef Cooperative
Description:
In Ohio, Buckeye Valley Beef Cooperative compared the effectiveness of four advertising channels: Google Ads, billboards, radio advertisements, and Facebook ads. Lori Nethero with Buckeye Valley Beef Cooperative presented their advertising ROI findings during the SARE Farmers Forum at the 2022 Ohio Ecological Food and Farming Association Conference.
Type:
Multimedia
Target audience:
Farmers/Ranchers
This product is associated with the project "Comparing the Effectiveness of Four Advertising Channels: The Case Study of a Young Rural Beef Cooperative"
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.