Project Type: Professional Development Program
Funds awarded in 2023: $99,979.00
Projected End Date: 08/31/2026
Host Institution Award ID: G174-24-W9986
Grant Recipient:
Utah State University
Region: Western
State: Utah
Principal Investigator:
Dr. Melanie Stock
Utah State University
Co-Investigators:
Dr. Kynda Curtis
Utah State University
Claudia Nischwitz
Utah State University
Nick Volesky
Utah State University
Description:
This fact sheet discusses study results with wholesale flower buyers operating in the Intermountain West. It describes their preferences for sourcing regional flowers, including pricing, quantity, variety, and delivery preferences. The study also included wholesaler business details and current supplier challenges to assist growers in identifying market gaps and needs.
Type:
Fact Sheet
Target audiences:
Farmers/Ranchers; Educators
This product is associated with the project "Expanding cut flower production education supports agricultural professionals and small farms"
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.