Project Type: Research and Education
Funds awarded in 2021: $128,373.00
Projected End Date: 03/31/2024
Grant Recipients:
University of Georgia; Georgia Organics; Athens Land Trust; Georgia Farmers Market Association ; Augusta Locally Grown
Region: Southern
State: Georgia
Principal Investigator:
Vanessa Shonkwiler
University of Georgia
Co-Investigators:
Dr. Julie Campbell
Department of Horticulture, University of Georgia
Dr. Cesar Escalante
University of Georgia
Description:
Description of southern buyers and social media preferences: how likely they are influenced, or they interact with different types of social media contents or what platform they prefer in general and with respect to local farms.
Type:
Fact Sheet
File:
Download file (PDF)
Target audiences:
Farmers/Ranchers; Educators; Researchers
This product is associated with the project "Economic Benefits and Marketing Implications of Co-Labeling Strategies for Small Organic Producers"
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.