Southern Buyers’ Social Media Preferences

Project Type: Research and Education
Funds awarded in 2021: $128,373.00
Projected End Date: 03/31/2024
Grant Recipients: University of Georgia; Georgia Organics; Athens Land Trust; Georgia Farmers Market Association ; Augusta Locally Grown
Region: Southern
State: Georgia
Principal Investigator:
Vanessa Shonkwiler
University of Georgia
Co-Investigators:
Dr. Julie Campbell
Department of Horticulture, University of Georgia
Dr. Cesar Escalante
University of Georgia
Description:
Description of southern buyers and social media preferences: how likely they are influenced, or they interact with different types of social media contents or what platform they prefer in general and with respect to local farms. 
Type:
Fact Sheet
File:
Authors:
Vanessa Shonkwiler
Lane Goodroe
Target audiences:
Farmers/Ranchers; Educators; Researchers
Ordering info:
Cost: $0.00
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.