Wholesale Success: A Farmer's Guide to Food Safety, Selling, Postharvest Handling, and Packing Produce

Project Type: Professional Development Program
Funds awarded in 2017: $78,008.00
Projected End Date: 03/31/2019
Grant Recipient: Clemson University
Region: Southern
State: South Carolina
Principal Investigator:
Dr. Geoff Zehnder
Clemson University
NOTE: The attached manual is not available in its entirety online. This information provided is an overview. The manual may be ordered directly from Family Farmed. As consumer demand for locally grown produce increases, more farmers are selling their products to supermarkets, distributors, restaurants, and institutions seeking to meet the demand of their customers. This manual is a guide to successful wholesaling as a small or mid-scale producer. It is a tool to help you build a number of skills that are key to success in this marketplace including: postharvest handling, cooling, packing, buyer-seller relations, contracts, USDA grade standards, certification opportunities, food safety, and more. Ultimately, the information in this guide will help you develop new profitable business relationships, increase product quality, maximize shelf life, and successfully manage wholesale sales.
Target audiences:
Farmers/Ranchers; Educators
Ordering info:
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.