Formalizing Partnerships to Scale-up Value-added Local Food in Rural Ohio

The overall goal of this project is to reduce waste and create local community-producer linkages to promote sustainable agriculture. Evaluation is critical to gauging the success of our proposed project. We expect that our project will yield positive environmental, economic, and social benefits in Sunbury.

• Environmental:  GRC will make use of available resources to reduce food waste among producers in rural Central Ohio. Specifically, GRC will produce 1000 additional jars of value-added product using unsaleable produce from partner producers. GRC will share proceeds with partner producers.  This will keep 1200 lbs. of waste out of the compost pile. The farm market will connect local consumers and farmers twice per month, saving produce waste for at least 15 farmers. Objective met: In the first year, we used 12,000 lbs. of farmer produce to create 8,000 jars of product, with 2,000 jars returned to farmers for their own profit. The need for this program is tremendous, and we were able to work with 8 farmers.
• Economic: Each jar will provide $1-3 profit for GRC and partnering producers; we will be successful if at least 60% of value-added product is sold at market through the season.  In addition, at least 15 farmers will have one more additional income opportunity. Objective met: Eight farmers had additional income and opportunity to use the product in many ways. One farmer donated their end product to a school in a food desert; others sold additional items at market to promote their farm. In many cases, 100% of the product sold at market.  At the Cannery, we sold and distributed at least 60% of additional product.  This goal was achieved even after lowering our price points to account for faster production of goods.
• Social: GRC aims to strengthen and increase connections between local producers and consumers, with new relationships built through the season.  We will be successful if producers report additional positive feedback from their customers. We will survey producers at the end of the farm market season, at which time they will tell us about their customer feedback, waste reduction, and any change in sales. We anticipate that these partnerships will affect a 15% increase in overall sales for our partner producers. Objective met: We did not measure overall increase in sales, but the feedback from farmers and consumers was overwhelmingly positive.  One piece of negative feedback was that we were unable to do more.  We continued to work with new farmers until the very end of the growing season, and turned away at least 8 additional farms who wanted to participate. Our goal for the next year is to increase the number of farmers and the amount of product we are able to process. 

• We will outreach to local consumers via the GRC website, social media, brochures and other outreach materials. We will evaluate this activity by documenting the number of website hits, the number of new Facebook followers, and the number of new attendees signed up for GRC preservation courses. Objective met: our website hits increased by 20% in 2016.  Facebook followers increased by 300, and public and private class attendance increased by 25%.  
• We will also use the same means to outreach to local producers. We will gauge our success based on the number of new producers committed to farm market participation and the number of new producers committed to partnering for value added product creation. (Target=15 farmers) Objective met: Though we had contact with many farmers, we had to limit ourselves to working with half the amount targeted because of the amount of produce each had to offer.  
• We will purchase supplies and equipment for canning season, update licenses for expected products, and begin harvesting crops at GRC. We will be successful in these activities if they are all accomplished in the timeframe proposed above. Objective met: We purchased enough supplies for what we assumed would be necessary for year one.  We then repurchased supplies because of the great response to the program.
• We will offer our kitchen as a resource and train others in food preservation. We will document the number of producers who attend our courses. Objective met: We had a 25% increase in participation in our preservation classes.
• We will co-create value-added products from unsaleable produce. The high volume we will be able to process will be made possible through the steam jacket kettle purchased with S.A.R.E. grant funds. We will document the number of jars of value-added products we create, the number of jars we sell (Target=1000 jars). We will also record the type of products we create and sell, noting best sellers and less popular selections. Objective met: Although we have not sold all of the product from year one, this is to be expected. We have more than surpassed the goal of 1000 jars. Our most popular product line is pickles, with marinara sauce closely following.