Note to readers, attached is the complete final report for FNE02-435.
To this point, in both retail and wholesale marketing of syrup, organic marketing of syrup has continued to increase . In regards to retail marketing, as with any product, it is necessary to present the product in a way that is appealing to the sight as well as the taste and wallet of the consumer. In working with other researching the retailing of Certified Organic Maple Syrup this has became quite apparent. In marketing in grocery and health food stores, the fact that the syrup was Certified Organic was enough to justify the increased asking price. However, as you move into more of the “niche” marketing of Artisan Shops, Bed and Breakfasts, of local wineries, the type, quality, and attractiveness of the product containers become extremely important.
As noted above, Certified Organic continues to demand a premium in the Central New York area, and more growers are looking at Certified production each year. The demand of Certified Organic Maple Syrup continues to increase each year. Working with other producers it was noted that the Certified Organic Maple Syrup in containers identical to Natural Maple Syrup was selling wholesale for one to three dollars over the retail price of the Natural Maple Syrup.