Retail Ready - Wholesale Ready

Project Overview

ENC10-115
Project Type: Professional Development Program
Funds awarded in 2010: $67,337.00
Projected End Date: 12/31/2012
Region: North Central
State: Ohio
Project Coordinator:
Julie Fox
Email
The Ohio State University

Annual Reports

Commodities

Not commodity specific

Practices

  • Education and Training: extension, workshop
  • Farm Business Management: marketing management

    Abstract:

    Ohio ag educators assist producers as they evaluate and enter new markets

    To provide a more consistent, systematic and in-depth approach for assisting producers with direct marketing, an advisory group was formed; multimedia curriculum resources were developed; 84 professionals participated in training; and evaluation provided both feedback and direction for future programming.

    Project objectives:

    High level of professional participation

    The goal was to have 90 professionals participate. A total of 84 professionals participated, with additional contacts online. Participants included diverse representation (gender, age, location and the organization represented), as well as a group from Purdue who then adapted the curriculum for producer workshops in Indiana. During the grant period, OSU Extension had a number of educators retire. New educators are being hired in 2013 and education will continue during the post-grant period, beginning with an August 2013 in-service.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.