Over a 16-month period, Wil-Den Family Farms, producers of “Fresh Air Pork”, and PASA worked together to develop a community supported agriculture (CSA) project for Wil-Den’s pastured pork products. The development of the CSA focused on identifying 50 organizations as potential CSA partners in the western region of Pennsylvania. These organizations were contacted and asked to host a tasting event and farm presentation. All the organizations contacted were surveyed and a database was established with the results. We partnered with 11 organizations in the region and gave presentations to over 700 potential CSA shareholders.
These events and presentations allowed potential customers to taste some of Wil-Den’s “Fresh Air Pork” and learn more about their farming operation. Participants at the meeting were asked to signup for the CSA and were also surveyed to determine their preferences for pork cuts, CSA share size, delivery and/or pick-up preferences. After the presentations were completed, 50 families became CSA shareholders. On a monthly basis, anywhere between 25 and 50 of these families purchased CSA shares from Wil-Den Family Farms.
Outreach to other farmers took place at PASA’s annual Farming for the Future Conference, field days, website, and newsletter Passages; regional farming publications and papers; the Small Farm Success Project (USDA-IFAFS) website, Rodale Institute’s New Farm website; and Pennsylvania annual farm events.
Performance target: Of the 50 organizations and 500 customers who learn about the project, 20 organizations will become project partners and 100 families will become shareholders and purchase an annual $600 CSA share.
Milestone 1: Fifty organizations will learn about the project through phone calls, presentations, and newsletters;
Milestone 2: Twenty organizations will agree to host a farm presentation and advertise the event to their employees, members, and customers;
Milestone 3: Five hundred people will attend the farm presentations and taste Wil-Den Family Farms’ pork products;
Milestone 4: 100 families will become CSA members and purchase an annual $600 CSA share.