Enhancing Alternative Niche Market - Retail Opportunities for Agricultural Products

Project Overview

Project Type: Professional Development Program
Funds awarded in 2004: $47,127.00
Projected End Date: 12/31/2008
Region: Southern
State: Kentucky
Principal Investigator:
Betty King
University of Kentucky

Annual Reports


Not commodity specific


  • Education and Training: general education and training
  • Farm Business Management: new enterprise development, marketing management
  • Sustainable Communities: new business opportunities, partnerships


    (Ed. note Due to the untimely death to the project P.I., this project ended early, but not before accomplishing many successful trainings and developing training materials)

    Most farmers are learning about retail sales through contact with their consumers in direct marketing. This project provides training and tools for farmers and Extension agents wanting to capture more net income through alternative niche market opportunities such farm product corporate gift baskets, retail and holiday market promotions, tourism and complimentary retail and farm based businesses. Women and Agriculture Networks, KSU Third Thursday participants and Extension agents were targeted for educational programs. The project worked with Small Business Development Centers to develop training. Farmers having success tapping these new profitable market opportunities are highlighted. Training CD's and resource materials were developed.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.