- Agronomic: flax
- Crop Production: nutrient cycling, organic fertilizers
- Education and Training: demonstration, display
- Farm Business Management: budgets/cost and returns, marketing management
- Soil Management: soil analysis
- Sustainable Communities: new business opportunities
While successful with a one-on-one public education and marketing strategy, Wunder Flax has the potential to reach more consumers with the health benefits of flax which will increase market demand for flax in the region. Their project will create a blog site supported by an on-line store front design through which JW can share his passion and expertise with regard to raising flax as well as providing a more efficient vehicle for public education regarding the health benefits of flax.