From Field to Store-Front - Designing On-Line Commerce for Wunder Flax

Project Overview

Project Type: Farmer/Rancher
Funds awarded in 2006: $5,200.00
Projected End Date: 12/31/2008
Region: North Central
State: South Dakota
Project Coordinator:

Annual Reports


  • Agronomic: flax


  • Crop Production: nutrient cycling, organic fertilizers
  • Education and Training: demonstration, display
  • Farm Business Management: budgets/cost and returns, marketing management
  • Soil Management: soil analysis
  • Sustainable Communities: new business opportunities

    Proposal summary:

    While successful with a one-on-one public education and marketing strategy, Wunder Flax has the potential to reach more consumers with the health benefits of flax which will increase market demand for flax in the region. Their project will create a blog site supported by an on-line store front design through which JW can share his passion and expertise with regard to raising flax as well as providing a more efficient vehicle for public education regarding the health benefits of flax.

    Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or SARE.